SEN. Loren Legarda is banking on the timely enactment into law of the Philippine Creative Industries Development Act (PCIDA) to boost the economy.
As co-author of the new law, Legarda depicts RA 11904 as “a significant milestone for creative industries.”
She stressed that the PCIDA “recognizes and protects individuals” whose skills and ingenuity are being offered for the creative expression of the arts and “for helping the country achieve a stronger economy.”
Asserting, “The Philippine creative industry is appreciated and recognized globally,” Legarda found it “prudent for the Duterte government to see how it can protect and nurture the excellence of the movers of this industry.”
She noted “creative industries are defined in the law as trades involving persons that produce cultural, artistic, and innovative goods and services originating in human creativity, skill, and talent and having a potential to create wealth and livelihood through the general and utilization of intellectual property.”
The senator reminded that an existing law required the creation of the Philippine Creative Industries Development Council, which is mandated to implement a long-term plan for the development and promotion of the country’s creative industries through programs that create opportunities and employment, financial-enabling mechanisms, and incentives.
Moreover, she added the Council is tasked to formulate the Philippine Creative Industries Development Plan that shall include a 10, six and three-year development timeline with a list of specific activities in the industry, noting that the law also grants the creative industries the necessary legal protection they deserve.
The senator suggested, “We should provide adequate support and protect the artistic brilliance of this industry,” stressing, “The new law is a triumph for all Filipinos, recognizing the competitive edge of talents in our country and the strategic potential of the creative industry to the Philippine economy.”