A Step-by-Step Guide to Developing the Right Marketing Budget – Entrepreneur

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Whether your business is a new kid on the block or has been around for a decade, you know you need consistent marketing to reach and resonate with your target customers. Without marketing, you cannot hope to hit optimal sales figures or grow as a brand.

But how much should you ideally spend on it? And how do you set a budget for marketing based on your current revenue run rate?